Influence of Service Quality on the Decision to Choose Islamic Banking Products with Public Interest as an Intervening Variable at Bank Syariah Indonesia KCP Tulungagung
1Naya Nurulita,2Siswanto,3Vivin Maharani Ekowati
1,2,3Master of Sharia Economics Islamic University of Maulana Malik Ibrahim Malang, Indonesia
https://doi.org/10.47191/jefms/v6-i1-18ABSTRACT:
This research was conducted at Bank Syariah Indonesia KCP Tulungagung using an accidental sampling technique with 112 respondents. The analytical method used is path analysis and partial test analysis. The study results show that service quality does not affect the decision to choose Islamic banking products. Service quality has a significant effect on public interest and interest and has a significant effect on the decision to choose Islamic banking products. From the results of this study, service quality is very useful for increasing public interest in choosing a mediator at Bank Syariah Indonesia KCP Tulungagung optimally.
KEYWORDS:
Islamic Banking, Service Quality, Voting Decisions, Community Interests
REFERENCES:
1) Alhamid, T. (2019). "Development of Islamic Banking in Indonesia (2009-2018) and Human Resources", INA-Rxiv Papers, Vol. 10, 1–5.
2) Alhusain, SA (2021). "Bank Syariah Indonesia: Challenges and Strategies in Encouraging the National Economy", Brief Info on Economics and Public Policy, Vol. 8, No. 3.
3) Astuti, T., & Mustikawati, Rr, I. (2013). "The Influence of Customer Perceptions About Interest Rates, Promotions and Service Quality on Customers' Interests in Saving", Nominal Journal: Barometer of Accounting and Management Research, Vol. 2, No. 1, 182–198.
4) Darmawan, ZC, & Ridlwan, AA (2018). "The Influence of Service Quality on Customer Satisfaction in Islamic Banking", Al-Tijary, Vol. 3, No. 2, 107.
5) Davis, S. (1994).” Introduction to Total Quality: Quality, Productivity, Competitiveness. Englewood Cliffs”.
6) Faqih, FA (2020). "The Influence of Service Quality and Profit Sharing on Customer Saving Interests in Marhamah Savings Pt Bank Sumut Kcp Syariah Karya" Al-Infaq: Journal of Islamic Economics, Vol. 11, no. 1, 22.
7) Hamzah, Z., & Purwati, AA (2019). "The Influence of Service Quality on Customer Satisfaction in Islamic Banking", Journal of Economic, Business and Accounting (COSTING), Vol. 3, No. 1.98–105.
8) Hastharita, R. (2020). "Factors Influencing Customers' Decisions to Choose Islamic Bank Services in Makassar", J-HES: Journal of Islamic Economic Law, Vol. 4, No. 2.
9) Hutagalung, MAK (2014). "The Influence of Knowledge and Attitudes on Public Interest in Islamic Banks", Journal of Al-Qasd, Vol. 1, Nos. 66, 407–418.
10) Lianardi, W., & Chandra, S. (2019). “Analysis Of Service Quality, Product Completeness, And Price on Purchasing Decisions at Juni Minimarket Pekanbaru”, Kurs: Journal of Accounting, Entrepreneurship and Business, Vol. 4, No. 1, 45-58.
11) Masykuroh, E. (2018). "The Influence of Knowledge, Products and Sharia Principles on Public Interest in Choosing Islamic Banking Products", Journal of Student Creativity, Vol. 1, No. 1.
12) Munawar, T., Suriyanti, Y., & Huda, FA (2020). "The Influence of Service Quality on Decisions to Take Financing at BPD Ka-bar Syariah Sintang Branch", UMSIDA Journal of Business and Banking , Vol. 6, No. 2–4, 100–115.
13) Majid, N. (2020). "Determinants of Decision Making in Choosing an Islamic Bank (Case Study of Iain Surakarta Students)", SAINS: Journal of Management and Business . Vol. 7, No. 2.
14) Rahmayani, N., Syarif, M., & Nusa Mandiri, S. (2019). "Decision Making for Choosing a School Using the AHP Method", Journal of Informatics, Vol. 6, No. 1, 143–150.
15) Wahyuni, S. (2018). “The Influence of Perceptions of Service Quality and Profit Sharing on People's Interest in Becoming Customers of Syari'Ah Banks”, At-Tawassuth, Vol. 1, No. 1, 1–8.
