JEFMS Journal

ABSTRACT:

The Covid-19 pandemic has an impact not only on the manufacturing sector but also on the SME sector. One way that is done by SMEs is to strengthen financial strategies to maintain the continuity of SME businesses. This study aims to see how SME actors view the existence of a pandemic in Indonesia, what business strategies and financial strategies are being carried out to survive the current pandemic situation. This study uses qualitative methods to be able to understand the perspective or point of view of looking at the financial strategies carried out by SMEs during the Covid Pandemic so that businesses can continue to this day. The research was conducted on SMEs in Natural Stone. The results showed that MSMEs experienced a decrease in sales volume. SMEs use several strategies in their financial management. One of the cost-efficiency financial strategies is to process waste into goods of the sale value. SMEs also use a risk management strategy by creating business-specific savings whose needs are used to finance the business when unforeseen conditions occur. SMEs also manage working capital by applying a conservative working model and withdrawing accounts receivable.

KEYWORDS:

SMEs, Covid-19, working capital

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