JEFMS Journal

ABSTRACT:

The covid-19 pandemic from the end of 2019 until now has significantly impacted stock price movements, company value, and company profitability, including companies in the primary consumer goods sector (consumer non-cyclical sector) listed on the Indonesia Stock Exchange. This study was conducted to analyze whether the period before and after the emergence of the Covid-19 pandemic affected stock prices, company value, and company profitability.

This research is a quantitative descriptive study with a sample of 10 companies. The results obtained from this study indicate a difference in the average value of the company's stock price in the primary consumer goods sector between before and after the Covid-19 pandemic in Indonesia. It is different from the company value, which shows a difference in the average consumption of the primary goods sector company before and after the Covid-19 pandemic in Indonesia. Likewise, companies' profitability indicates a difference in the average value of the profitability of companies in the primary goods consumption sector between before and after the Covid-19 pandemic in Indonesia. The average value of the stock price and profitability company shows no significant difference between the two periods, while the comparison of company value shows a significant difference between before and after the Covid-19 pandemic in Indonesia.

KEYWORDS:

stock price, company value, company profitability.

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