JEFMS Journal

ABSTRACT:

This research is a qualitative descriptive study that emphasizes on the form of community economic empowerment carried out in Sesaot Tourism Village, Lombok Indonesia, as well as the impact of Sesaot Village Tourism towards the economic empowerment of the community. The purpose of this study includes (1) Explaining the form of economic empowerment for the community in Sesaot Village, Narmada District, West Lombok Regency; (2) Assessing the impact of the tourism village program that has been implemented on the empowerment of the community of Sesaot Tourism Village (3) Analyzing tourism development in Sesaot Tourism Village.

This study found that (1) Sesaot Village has considerable tourism potential but, in the process, it is still not optimal. The tourism management is currently only focused on the management of community recreation centers while the management of other tourist attractions has not been optimal; (2) Community involvement regarding the efforts to empower the economy is in the form of providing and supporting facilities that can meet the needs of tourists, including home stay, food and beverages, tourist services, tourist attractions, tourist facilities and the use of labor from the local community. (3) Sesaot Tourism Village activities have a direct or indirect impact on the economy of the community. (4) Based on the results of the SWOT analysis matrix obtained four strategies, among others: SO strategy (Strengths-Opportunities), ST strategy (Strengths-Threats), WO strategy (Weaknesses-Opportunities), and WT strategy (Weaknesses-Threats).

KEYWORDS:

Community Economic Empowerment, Tourism Village, Development Strategy.

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