JEFMS Journal

ABSTRACT:

The study is aimed to develop a model that predict intention to shop online on Generation Z. the factors is derived from TRA and TPB that included perceived usefulness, perceived ease of use, and attitude toward online shopping. SEM-PLS used to analyze the data from 287 respondents. The result is that all of the hypotheses are significant which concluded that there is significant impact of perceived usefulness and perceived ease of use toward intention to shop online through attitude toward online shopping.

KEYWORDS:

perceived usefulness, perceived ease of use, attitude toward online shopping, intention to shop online.

REFERENCES:

1) Arora, S. & Sahney, S. (2018). Antecedents to Consumer’s Showrooming Behavior: An Integrated TAM-TPB Framework. Journal of Consumer Marketing, Vol. 7.

2) Bae, S. et al. (2019). Factors Influencing Consumers’ Rejection to Smartphone Transactions in The Lodging Industry. International Hospitality Review, Vol. 34. No. 1.

3) Camilleri, M. A. & Falzon, L. (2020). Understanding Motivations To Use Online Streaming Services: Integrating The Technology Acceptance Model (TAM) and The Uses and Gratifications Theory (UGT). Spanish Journal of Marketing-ESIC.

4) Chauhan, V. et al. (2019). Analyzing The Impact of Consumer Innovativeness and Perceived Risk in Internet Banking Adoption a Study of Indian Consumers. International Journal of Bank Marketing, Vol. 37, No. 1.

5) Garcia, N. P. et al. (2020). Purchase Intention and Purchase Behavior Online: A Cross-Cultural Approach. Heliyon 6.

6) Han, B. et al. (2018). Exploring Consumer Attitudes and Purchasing Intentions of Cross-Border Online Shopping in Korea. Journal of Korea Trade.

7) Hoang, N. T. et al. (2020). Determinants of Consumers’ Intention to Use Credit Card: a Perspective of Multifaceted Perceived Risk. Asian Journal of Economics and Banking, Vol. 4, No. 3.

8) Hubert, M. et al. (2019). The Influence of Acceptance and Adoption Drivers on Smart Home Usage. European Journal of Marketing, Vol. 53, No. 6.

9) Kotler, P. and Keller, K. L. (2012). Marketing Management. New Jersey: Pearson.

10) Maia, C. et al. (2018). Factors and Characteristics That Influence Consumers’ Participation in Social Commerce. Revista de Gestão, Vol. 25, No. 2.

11) Nguyen, D. P. et al. (2018). Factors Affecting Mobile Shopping: a Vietnamese Perspective. Journal of Asian Business and Economic Studies, Vol. 25 No. 2.

12) Shukla, A. & Sharma, S. K. (2018). Evaluating Consumers’ Adoption of Mobile Technology for Grocery Shopping: An Application of Technology Acceptance Model. Vision, Vol. 22, No. 2.