JEFMS Journal

ABSTRACT:

Purpose –
Existing literature has been reviewed on Behavioral economics to analyze the theoretical foundation. This paper aims to study the trend of publication. Based on the analysis further research agenda will be analyzed.
Research Method –
Bibliometric analysis of papers from the web of science database has been conducted. Comprehensive explorations of papers on behavioral economics have been done. Systematic literature reviews of a few papers were also conducted to get insights into the directions and content of the research. Different analytical tables of the web of science have been presented. Further Vosviewer has also been utilized to represent the trend with the help of map, bar, treemap visualization techniques.
Findings –
Different types of bibliometric analysis were done and got presented in this paper. Further review of literature for the past few years, has been done by selecting papers based on relevance. Findings have been identified and based on that further research themes have been projected.
Research Limitations/Implications –
Web of science search reflected behavioral economics themes in many subjects. This research can be extended on the database of Scopus also for an extended number of years to gain deep insights on this topic. Multiple dynamics of behavioral economics have not been explored, which is required to be explored to evaluate its impact specifically in the domain of economics.
Originality/value –
To develop an exhaustive overview & understanding of the research in the area of behavioral economics, bibliometric analysis & literature review has been done. Future researchers will be able to orient their research in the identified area.

KEYWORDS:

Bibliometric, Behavioural economics, Literature Review

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