JEFMS Journal

ABSTRACT:

Not only the value creation process, but also different areas of everyday life, such as voucher sales, are influenced by digitization. Newly developed methods such as big data take an increasingly important position. The outdated sales of vouchers can also benefit from a digital turnaround by making it more flexible, faster and fitter for the future. In this paper, the digitization potential in voucher sales at Austrian companies from the perspective of participating retailers (merchants) is studied. The subject areas of digitization and digital transformation of business models are defined through a literature search. On this basis, the digitization potential is recorded using a collection of empirical data gathered by an online survey. The resulting findings are then evaluated and analyzed. They serve to determine an actual situation, which is then compared with the future situation. The evaluation shows that the current sales system has high deficits that can be remedied by the new, central system.

KEYWORDS:

digitization, business model, voucher, works council, merchant

REFERENCES:

1) Cachelin, JL The consequences of digitization: new working environments, knowledge cultures and leadership concepts. St. Gallen: Knowledge Factory, 2021.

2) Rapp, Perrine. Voucher 4.0 Digitization potential in the sale of vouchers from the perspective of the works council. Vienna: sn, May 2020.

3) Botzkowski, Tim. Digital transformation of business models in medium-sized companies. Wiesbaden: Springer Fachmedien Wiesbaden, 2018.

4) Shallmo, Daniel, et al. Digital transformation of business models. Wiesbaden: Springer Fachmedien Wiesbaden, 2017.

5) Osterwalder, Alexander, Pigneur, Yves and Clark, Tim. Business model generation. A handbook for visionaries, game changers, and challengers. Hoboken NJ: Wiley, 2010.

6) Gassmann, Oliver, Csik, Michaela and Frankenberger, Karolin. develop business models. 55 innovative concepts with the St. Gallen Business Model Navigator. Munich: Hanser, 2013.

7) Jodlbauer, Herbert. develop business models. Model for the digital transformation of established companies. Wiesbaden: Springer Gabler, 2020.

8) Meinhardt, Stefan and Pflaum, Alexander. Digital business models. 2019, Vol. 1, Springer Fachmedien Wiesbaden.

9) Evil hearing, Jochen. Industrial companies and the transformation of business models in the context of digitization - An empirical study of the effects using the Business Model Canvas. HMD practice of business informatics. 2019, DOI: 10.1365/s40702-018-0429-3.

10) Döring, N. and Bortz, J. Research methods and evaluation in the social and human sciences. Berlin-Heidelberg: Springer, 2016.

11) Creswell, JW and Creswell, D. Qualitative, Quantitative and Mixed Methods Approaches. sl: SAGE Publications, 2018.

12) Denz, H. Data collection. Introduction to empirical social research. 1989

13) Taddicken, M. Handbook of standardized survey methods in communication science. Wiesbaden: Springer Fachmedien Wiesbaden, 2013.

14) Von Maurer, M. and Jandura, O. "Mass instead of class? Some critical comments on the representativeness and validity of online surveys" in Social Research on the Internet. Wiesbaden: VS publishing house for social sciences, 2009.

15) Wolfgang Neussner, Natalia Kryvinska, Erich Markl, Bonus Programs for CRM in Retail Business, International Conference on Intelligent Networking and Collaborative Systems, INCoS 2019: Advances in Intelligent Networking and Collaborative Systems pp 483-491|, 2019