JEFMS Journal

ABSTRACT:

It is typical in favor of a company to possess market competence in order to maintain their position. The only way for a business to succeed in a competitive market is to maintain client satisfaction with their products by raising their level of quality. Product quality plays a crucial part in the company's ability to compete in the market and meet client demand. The central premise of the study was to ascertain how a strategic partnership and product quality interacted to affect the link between employee performance and societal values of employees. The research design adopted by the study was explanatory. A suitable sample of 283 managers obtained from a targeted population of 1066 managers using Krejcie formula. Primary data was collected using standardized questionnaires. The Cronbach’s Alpha coefficient was used to test reliability .Factor analysis was done to establish appropriateness of questionnaire constructs. Indirect effect of product quality (0.161) on performance, direct influence (0.339), and overall effect of (0.199) with р < 0.05 indicated their significances. Moderated mediation result of (0.002) with р > 0.05 was not statistically significant. Overall, there was a strong moderated mediation connection on performance. The research offers industrial companies a practical strategy for managing staff value and product quality to their own advantage. According to this report, in order for manufacturing companies in Kenya to stay competitive, they must form strategic alliances with other companies.

KEYWORDS:

Social values, Product quality, Performance, Strategic partnership,

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