JEFMS Journal

ABSTRACT:

The purpose of this study was to analyze the mediation function of travel anxiety on the effect of value for money and service quality on the behavioral intention of passengers on low-cost carrier airlines Citilink and Lion Air. The population used in this study were passengers of low-cost carrier airlines entering Banda Aceh, namely Wings Air and Citilink. The sampling technique used is non-probability sampling with a convenience sampling approach. The respondents in this study were all passengers of low-cost carrier airlines entering Banda Aceh, namely Wings Air and Citilink. The number of sampling in this study is the multiplication of the number 5 with the number of existing indicators (Ferdinand 2010), namely 5 x 31 indicators = 155 people. Data processing is done using SPSS and Smart PLS software. Of the five direct influence hypotheses tested, namely the Effect of the Value of Money on Travel Anxiety, the Effect of the Value of Money on Behavioral Intention, the Effect of Travel Anxiety on Behavioral Intention, the Effect of Service Quality on Travel Anxiety, and Effect of Service Quality on Behavioral Intention, there is one that is not significant, namely the effect of Value for Money on Behavior Intention. The meaning is in encouraging someone to travel, even though in the case of Low-Cost Carrier it turns out that at the 5% alpha level the effect is not significant. But if we use 10% DF, then all direct hypotheses in this study have a significant effect. As for the indirect effect, the two hypotheses of the Effect of the Value of Money on Behavioral Intention through Travel Anxiety and the Effect of Service Quality on Behavioral Intention through Travel Anxiety, do not of them produce a significant effect. Only the influence of Service Quality on Behavioral Intention through Travel Anxiety is significant, although the role of travel anxiety in linking service quality variables to behavior intention is only a partial intervention.

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