JEFMS Journal

ABSTRACT:

Destination from study this is for knowing process and development internationalization of MSMEs carried out by UD AIDA Furniture in the Regency Pasuruan, East Java, Indonesia .This research is an exploratory research where the approach is used is a qualitative approach. Qualitative researchers seek to understand experiences in life context and meaning associated with experience with use Focus Group Discussion with. Data collection techniques by conducting open ended interviews with the hope of obtaining more complete information from these respondents. Data analysis used descriptive analysis method. The results of the study show that the internationalization process for UD AIDA Furniture SMEs is appropriate with Upsala models with method gradually that is through a network of friends with the sales process through the domestic market, then next experience development To do export to abroad which includes United States of America and so on in development export to Taiwan, and Singapore. Besides that's also appropriate Resource based models as well as eclectic paradigm that internationalization carried out by UD Aida Furniture MSMEs because have superiority competitive.

KEYWORDS:

Upsala Model, UD AIDA Furniture MSMEs, Internationalization, excellence specific.

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