Sustainable and Clean Energy: The Case of Tesla Company
1Dario Maradin, 2Ana Malnar, 3Ana Kaštelan
1,2,3University of Rijeka, Faculty of Economics and Business, Ivana Filipovića 4, 51000 Rijeka, Croatia,
https://doi.org/10.47191/jefms/v5-i12-10ABSTRACT:
Tesla is considered the leading electric vehicle manufacturing company in the market. It was the first company to recognize the need for a more sustainable vehicle than traditional gasoline-powered vehicles and offer its solution to the market. The company has combined the generation of electrical energy through solar cells and other SolarCity products with its vehicles, giving it a competitive advantage that none of its competitors have. Tesla's cars are the result of continued investment in research and development and a forward-thinking approach. The company has made such an impact with its innovations that it has also changed the paths of its competitors and the industry as a whole. Within the green economy movement, Tesla has definitely been one of the pioneers influencing companies in other industries and inspiring them to take a greener and more sustainable approach.
KEYWORDS:
sustainability, electric vehicles, green economy, innovation
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