JEFMS Journal

ABSTRACT:

This study aims to develop recommendations in the form of strategies for development in the Belimbing Tourism Village, Pupuan District, Tabanan Regency. This study was made using a qualitative descriptive method. The results of this study are that internal factors (strengths and weaknesses) have a greater influence than external factors (opportunities and threats). This is indicated by the joint weighting of the informants where the internal factors get a weight of 3.56 while the external factors get a weight of 3.4. The alternative strategies generated through the total weighting of EFAS and IFAS SWOT analysis, obtained a strengths-opportunities (SO) strategy as a strategy for the Belimbing Tourism Village which includes several strategies, namely strategy 1: Packaging tourist attractions, local products and local culture into tour packages and strategy 2: Improving the quality of accommodation and supporting infrastructure facilities in order to provide satisfaction for visiting tourists.

KEYWORDS:

Development, Tourism Village, SWOT Analysis

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