JEFMS Journal

ABSTRACT:

The Double Track program is an effort made by the government to facilitate high school graduates who do not continue on to the undergraduate level with various skills so that when they graduate they have the skills to prepare for the world of work. The purpose of this study is to analyze the right business development strategy to be applied to the Double Track Program at SMAN 1 Tegaldlimo Banyuwangi. Sources of data come from school principals, teachers and students. Analysis of the data used is SWOT analysis. Results Based on the research, it is known that the business development factors of the Double Track Program at SMAN 1 Tegaldlimo consist of internal factors and external factors. The internal factors have a total score of 3.7 with a strength score of 2.4 and a weakness score of 1.3. Meanwhile, external factors have a total score of 3.1 with an opportunity score of 1.6 and a threat score of 1.5. After analyzing the data using the SWOT analysis technique, the result is that the alternative strategy used for the business development of the Doble Track Program at SMAN 1 Tegaldlimo is to use the SO strategy, which is in quadrant I which indicates that the position is very good for the development of the Doble Program. Keep track of the future. Thus the Double Track Program at SMAN 1 Tegaldlimo Banyuwangi can create a strategy that uses its strengths to take advantage of existing opportunities for business continuity.

KEYWORDS:

SWOT analysis; Dual Track Programs; SMAN 1 Banyuwangi.

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