JEFMS Journal

ABSTRACT:

The objective was to identify the factors that drive the implementation of the digital transformation strategy. It was based on the theories of organization, strategic management, and digital technologies. The method, a qualitative analysis and systematic review of recently published and high impact documents was carried out. As a result, a model was proposed that relates the factors and the strategy through propositions at four levels of analysis: individual, organization, ecosystems, and geopolitics. Originally, the knowledge of digital transformation is expanded by associating it with the theoretical perspectives of strategy, organizations, and management.

KEYWORDS:

Digital transformation, strategies, companies, organizations, digital technology.

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