CSR Shifting to HSR? A Critical Analysis of Future Trends
1Dr. Nael Sayedahmed, 2Dr. Shaista Anwar, 3Dr. Majdi Khaleeli
1,2,3BA department, Khawarizmi International College, UAE
https://doi.org/10.47191/jefms/v5-i1-08ABSTRACT:
In the past few years a shift is seen in the use of Corporate Social Responsibility (CSR) to a Human Social Responsibility (HSR) approach. This is based on the idea that a business has its employees as a resource and not just a beneficiary of the CSR practices of this business, and that employees are the sustained element of CSR as they can impact its objectives and scope with ease due to interaction with management and community at the same time. This research reviews literature related to both areas and the reasons such shift is seen in different business industries, and how HSR is handled by employees at different levels of the organization, as well as the limitations related to HSR.
KEYWORDS:
CSR, HSR, Stakeholders, Sustainability
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