JEFMS Journal

ABSTRACT:

The Corona Virus pandemic that has hit almost all countries, including Indonesia, especially in the province of Banten, which is part of Indonesia, is geographically located to the west of the national capital, namely Jakarta, with a distance of approximately two hours away, with a population of 11,904.562 people, which became the location of the research which was held in 2021, with research samples taken randomly as many as 311 respondents with characteristics as lower middle class people who live in cities and districts in Banten province as the main data source.

On this basis, research that uses a qualitative descriptive analysis approach coupled with descriptive statistical analysis methods as reinforcement in interpreting research results that aims to answer the focus or research problem regarding, "Community Empowerment Through New Entrepreneurship in the Corona Virus Pandemic Era in Banten Province, Indonesia."

Based on the results of research and discussion, it can be stated that; 1) the implications of the Covid-19 Pandemic on the empowerment and powerlessness of the Banten people in the form of, a) 0.11 percent lost their jobs, b) 0.14 percent of workers were laid off or terminated, c) 0.68 percent experienced a reduction or loss of income, d) as much as 0.07 percent of the people actually experienced an increase in income, which is a little hopeful condition even in the midst of the Corona emergency, but there is still a glimmer of hope that the people actually increase their income. 2) the existence of community empowerment activities through new entrepreneurship in the era of the Covid-19 Pandemic in the province of Banten in the form of; a) opening 0.16 percent of new entrepreneurship in the culinary sector, b) opening up new entrepreneurship in the field of buying and selling goods based on digital networks as much as 0.11 percent, and c) opening new entrepreneurship in the field of buying and selling basic needs of the community as much as 0.09 percent.

This research, convincingly has been able to leverage that, the Corona Pandemic not only limits people's activities and causes people's powerlessness, but on the other hand the Corona Pandemic can also awaken the community's fighting power to be able to rise by taking advantage of strategic opportunities in the form of opening various new entrepreneurships that can be used as a catalyst and new energy as a source of new awakening for the growth of the community's economy, both during the Corona Pandemic and post-Corona Pandemic later.

KEYWORDS:

Community Empowerment

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