JEFMS Journal

ABSTRACT:

Cultural heritage in Greece is natural and also, sources from human activity. Thus, it needs to be protected as a whole by the state. For such a reason, local responsible authorities cooperate with the Ministry of Culture and with each other, in order to manage the cultural and natural heritage of the country. A remarkable number of monuments are included in the World Cultural Heritage list of UNESCO. The Tobacco Museum in Kavala is a unique of its kind and an industrial museum. It is located in the building of the National Tobacco Association and is a thematic museum, as it includes documents and material about tobacco and its history in the town. It shows the procedure of manufacturing tobacco, as well as its agricultural and industrial process. By applying the model of Organized Behavior for the visitor, it has been conducted that visitors’ intentions are strongly related to the communication with the personnel of the museum and the services provided.

KEYWORDS:

Culture, Heritage, Management, Museum, Tobacco

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