JEFMS Journal

ABSTRACT:

This article studies the effect of the types of innovation of start-ups (product, process, business and organizational innovation) on access to external funding. Thus, the main objective is to identify the specific determinants of innovation likely to influence access to external funding for Cameroonian start-ups. To achieve this, we have adopted a quantitative methodological approach through the administration of 105 questionnaires on start-ups in the cities of Douala and Yaoundé. The collected data were analysed by SPSS software and the logistic regression method was used. The results of these analyses show that the more Cameroonian start-ups adopt commercial innovations, the more likely they are to access external funding.

Keywords:

Innovation, Types of innovation, start-ups, External funding

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