JEFMS Journal

ABSTRACT:

The study aimed to reveal the effect of strategic management in achieving excellence among the leaders working in Al-Quds insurance company. The researcher used the descriptive approach, and the study sample consisted of (80) leaders working in Al-Quds Insurance company. To achieve the objectives of the study, the researcher used a questionnaire to measure strategic management, and a questionnaire To measure the achievement of excellence, both of which were prepared by the researcher, and the study reached a set of results, the most important of which are: that the level of strategic management applied by the leaders working in Al-Quds Insurance company (80.1%) is divided into two dimensions: after the strategic direction, it got the first place with a relative weight (82). %), and after developing human capital, it ranked second with a relative weight of (78.6%), while the level of achieving excellence by the leaders working in Al-Quds Insurance company reached (79.1%). The study also revealed a relationship between the total degree of strategic management and the Achieving excellence among the leaders working in Al Quds insurance company, and it was found that there is a significant impact of the overall degree of the strategic management scale on the satisfaction of the beneficiaries in the company. Al-Quds Insurance company, and it was found that there is a significant impact of the overall degree of the strategic management scale on human resources in Al-Quds Insurance company, and the study showed that there are statistically significant differences between the degrees of strategic management among the leaders working in Al-Quds Insurance company due to the educational qualification variable in favor of the bachelor’s degree, and the study showed There were no statistically significant differences between the degrees of strategic management among the leaders working in Al-Quds Insurance company due to the variable years of experience, and the study showed the absence of statistically significant differences between the degrees of achieving excellence among the leaders working in Al-Quds Insurance company due to the variable (educational qualification, years of experience), and the researcher recommends paying attention to the development of strategic goals in the organization, and the participation of workers in building strategic goals and visions, and selecting qualified workers and employing them in positions that suit their abilities and capabilities.

Keywords-

Strategic management, excellence, strategic direction, Human capital development, Al-Quds insurance company.

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