JEFMS Journal

ABSTRACT:

The concept of corporate sustainability is widely discussed by academics and practitioners. The company's sustainability can be achieved if there is a balance between environmental, social and profit. The halal industry deserves attention because the largest Muslim population is in Indonesia, large Islamic Economy Market Size, knowledge and beliefs that influence consumption actions. The role of MSMEs is very significant, so that the Provincial Government sets the direction of the East Java development strategy as a "MSME-based Industrial Province. This study aims in general to improve the capability of MSMEs regarding business management through halalan thayyiban industry in achieving sustainability.

KEYWORDS:

Sustainability, Halal Industry, MSMEs

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