JEFMS Journal

ABSTRACT:

Recently, the tourism industry is one of the largest industries and a services sector with the most rapid growth rates in the world. The purpose of this research is to understand what factors determine tourists when choosing a tourist destination in Lembang, Bandung. Qualitative methodology was chosen and analyzed with case study. In this research, a destination place which becomes popular rapidly selected as a case study because many photos that taking in that destination going viral. The data is collected by conducted interviews with tourist that visiting an attractive destination in Lembang. In order to decrease the data bias, interview was conducted in that destination. The findings in this research, current tourists, especially tourists who visit Bandung, prefer a destination place that can provide uniqueness which is they can not acquired in other destinations. Uniqueness will help them to get interesting photos for their next upload on their own social media.

KEYWORDS:

destination; tourism; Bandung; Decision Making

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