JEFMS Journal

ABSTRACT:

Bancassurance is one of the new distribution channels and is currently a particularly effective insurance distribution channel in the world and in Vietnam. From the general overview of bancassurance, benefits of bancassurance to insurance companies, the article assesses MIC's current situation of bancassurance distribution channel development in commercial banks in Vietnam. The bancassurance channel's sharp increase of revenue and commission showed that MIC's bancassurance distribution channel grew year by year from 2016 to 2020. Along with that, MIC has signed bancassurance cooperation agreements with 5 banking partners such as MB, VP Bank… and some other banks. However, MIC's growth rate of bancassurance distribution channel is still slow compared to other insurance enterprises. Recognizing those shortcomings, the research team has proposed a number of solutions to develop bancassurance distribution channel such as establishing a specialized bancassurance department, strengthening coordination between parties and investing in dedicated technology for bancassurance, strengthen training, developing human resources and building a mechanism to promote bancassurance distribution channel operations.

KEYWORDS:

Bancassurance, Distribution channel, Mic, Bank, Vietnam

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