A Proposed Factors of Social Media Advertisements Influencing Young Customers Brands Preference: Empirical Study
1Professor Younes Megdadi,
2Dr.Mohammad Hammouri,
3Zaid Y.A.Megdadi
1Faculty of Business , Amman Arab University, Jordan2Faculty of Business, Modern College of Business and Science, Oman
3Girne American University,Cyprus
https://doi.org/10.47191/jefms/v3-i9-01
ABSTRACT:
This study aims to investigate and testing the proposed factors of social media advertisements influencing young customers brand preferences. A number of e. marketing contributions to marketing management to understand these factors in order to redesign its online advertisements by social media to influence young customers for selecting their preferred products brands, .A number of proposed factors concerning social media advertisements namely privacy, creditability, entertainment, advertisements values, and reachability. Study sample consist of (400) young customers of both gender in private universities in Amman District. The study results show that the entertainment, privacy, creditability, entertainment, values and reachability are a major social media advertisements factors influencing young customer's products brands preferences.
KEYWORDS:
Social Media Advertisements, Branding, Customer Preferences, and Young Customers.
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