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Paper Type:Research
Paper Title:A Proposed Factors of Social Media Advertisements Influencing Young Customers Brands Preference: Empirical Study
Author:1Professor Younes Megdadi, 2Dr.Mohammad Hammouri, 3Zaid Y.A.Megdadi
About Author: 1Faculty of Business , Amman Arab University, Jordan
2Faculty of Business, Modern College of Business and Science, Oman
3Girne American University,Cyprus
Page No:126-132
Article Info

This study aims to investigate and testing the proposed factors of social media advertisements influencing young customers brand preferences. A number of e. marketing contributions to marketing management to understand these factors in order to redesign its online advertisements by social media to influence young customers for selecting their preferred products brands, .A number of proposed factors concerning social media advertisements namely privacy, creditability, entertainment, advertisements values, and reachability. Study sample consist of (400) young customers of both gender in private universities in Amman District. The study results show that the entertainment, privacy, creditability, entertainment, values and reachability are a major social media advertisements factors influencing young customer's products brands preferences.

Social Media Advertisements, Branding, Customer Preferences, and Young Customers.
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Paper Type:Research
Paper Title:Transmission Mechanism of Monetary Policy in Nigeria: Investigating the Role of Interest Rate
Author:1Igweze Amechi H., 2Adetoba Olutope O., 3Dzaan Kumafan S., 4Mimiko Daniel O.
About Author:1,2,3,4Central Bank of Nigeria, Abuja
Page No:133-140
Article Info

Many studies on transmission mechanism of monetary policy only examine statistical relationship between policy variables and target variables. Most of these models may not be able to explain the pathway through which the monetary policies are transmitted. How monetary policy affects target goals can better be explained by chain and sequence of events known as path analysis. This paper tries to use mediation approach to assess the significance of causal path of monetary policy variables through the interest rate channel. The paper dwelt on the first transmission paths- from MPR to private sector credit through the interest rates. The Sobel test, which is one of the most widely used tests of indirect effect in simple mediation was employed in testing the significance of mediational path of the interest rate transmission mechanism of monetary policy. The results lay credence to effective and significant transmission of effects of monetary policy rates through maximum lending rate, interbank lending rate and treasury bill rate. These variables were found to be partial mediators in the transmission channel of interest rate. Only the prime lending rate was found not to significantly transmit the effect of monetary policy rate to private sector credit. The study concludes that the maximum lending rate path has the highest transmission effect of monetary policy rate. This is followed by the treasury bill interest rate path and the inter-bank call rate path respectively. The prime lending rate’s path was not significant at 5% level of significance. It is sacrosanct to also test if the private sector credit (PSC) can effectively transmits the effect from the maximum lending rate, inter-bank call rate and treasury bill interest rate to the target goals-inflation, output and unemployment in subsequent studies. These findings are new in the case of Nigeria as little or no studies have applied mediation approach to the study of transmission mechanism of monetary policy rate in Nigeria.

mediation, monetary policy, interest rate, prime lending rate, maximum lending rate.
JEL Classification:
E40, E52
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17) Opolot, J. and Nampewo, D. (2014). Bank Lending Channel of the Monetary Policy Transmission Mechanism in Uganda: Evidence from Disaggregated Bank-level Data. Journal of Applied Finance & Banking, vol. 4(1): 47-60.

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