Potentials of Community Based Tourism as a Promoter of Rural Economic
Sustainability: Study on Sreemangal
Lecturer, Department of International Tourism and Hospitality Management, School of Business, Primeasia University
Community-Based Tourism (CBT) is a tool to ensure sustainable development in many countries by enhancing natural resource conservation, preserving culture and traditions as well as generating income at local level. Bangladesh is one of the third world countries having scarcity of finance but they can increase their GDP through giving stress to tourism industry (Muhammad shamssuduha, 2005). Sreemangal is a naturally blessed place in Bangladesh which is enriched by its natural resources as well as local community’s rich unique cultures, traditions, history, living style and hospitality. This study is carried out to identify how Community-Based Tourism helps to promote the economic sustainability of rural economy in Sreemangal. Both primary and secondary data are collected and then primary data (collected from study area by using questionnaire survey) are analyzed by using SPSS software. After analyzing the data, it could be sum up that Community Based Tourism will help to ensure economic solvency of local community by creating employment opportunities for locals, to confirm the greater profit distribution among all stakeholders, to create new local markets for community’s unique tourism products, indirectly contribute in poverty reduction as well as educational rate and living standard enhancement. This study also dowries some recommendations based on the findings of the analysis.
Community Based Tourism, sustainability, rural economic sustainability, poverty alleviation
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